It will come as little surprise to anybody that Apple has managed to shift 10 million iPhone 6 and iPhone 6 Plus during their opening weekend on sale, once more breaking the sales records set by the previous iPhone.
Apple CEO Tim Cook also claimed that the hardware giant could have shifted even more units if a better supply chain had been implement; Apple couldn’t in fact make the phones quick enough to compete with the monstrous demand.
10 million units sold makes the Apple iPhone 6 and the 6 Plus the fastest-selling phone launch in history, beating out the 9 million of the iPhone 5S and 5C last year, and easily outstripping the 5 million achieved by the iPhone 5 back in 2012.
Following the launch Cook said “Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend… While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
It’s clear Apple still knows a thing or two about shifting phones, and crucially its ever-faithful audience have stuck with it despite what many saw as a risky move to a larger screen for both the iPhone 6 and the bigger iPhone 6 Plus.